Saint Laurent Paris, opening soon.
R.I.P. the Y in Yves; it all seems surreal. Impossible, said the French way.
The power of one letter, and one so rarely used. This is the power of branding, consumer association and influence. Yves. Y. Yves. Why? YSL is iconic; what of Yves, the man behind the letters?
I only wish to own one Yves Saint Laurent bag before Saint Laurent becomes ubiquitous. Just one bag with that freshly historical Y to remember the man behind the letters. Preferably the studded one above.
. . .